Ouidad, The Curl Experts

September 23, 2016

*This post is brought to you in collaboration with Ouidad. As always, all opinions are my own. 

Ouidad Fort Lauderdale

Fashion and Beauty Blogger Jaime Cittadino getting her hair done at Ouidad Fort Lauderdale

Florida fashion and beauty blogger, Jaime Cittadino from Sunflowers and Stilettos at Ouidad

Last week I had the pleasure of attending the Grand Opening of Ouidad’s Fort Lauderdale Flagship salon. Before the event started, I met the owners, Chadwick and Igor along with their super cool staff and the woman who started it all, Ouidad! As you can see above, they even helped a girl out and styled my [very sad looking] hair, making me feel fab!

[side note: my hair is naturally very wavy, but I didn’t have time for them to wash it and style it that way. I literally showed up with four day old greasy hair and they were able to make it look great! Whether your hair is curly, wavy, or straight, you need this Mongongo Oil in your life! It’s amazing and completely transformed my dried out ends! Also, the flexible-hold hairspray is a new favorite! I can’t wait to go back to see how they style my natural hair!]

Style blogger Jaime Cittadino of Sunflowers and Stilettos at Ouidad Fort Lauderdale

For those of you not familiar, Ouidad is the pioneer of the curly hair industry.  In 1984, it was the first salon in the country catering exclusively to curly hair. Since then the “trademarked cutting and styling techniques and line of award-winning curl optimizing products, have changed the lives of curly and wavy-haired people everywhere.” [source]

Meeting Ouidad herself and hearing her story was really touching. She said that everyone from beauty editors to bankers told her she was crazy and pretty much laughed in her face when she tried to get the company started. Now 32 years later, she has 3 flagship stores [NYC, Santa Monica, Fort Lauderdale], hundreds of Ouidad trained and certified stylists, a plethora of specially formulated products, and thousands of happy curly haired people! She’s truly lived the American Dream! Not only is Ouidad so inspiring, but she’s a cool, funny, sassy, and kind woman.

Ouidad with fashion and beauty blogger, Jaime Cittadino of Sunflowers and Stilettos at the Fort Lauderdale salon

With my new bestie, Ouidad 🙂

style and beauty blogger, Jaime Cittadino at Ouidad Fort Lauderdale

Ouidad Fort Lauderdale Flagship store

Ouidad salon in Fort Lauderdale, Florida

Ouidad salon Fort Lauderdale

Jaime Cittadino getting her hair done at Ouidad Fort Lauderdale by Chadwick and Igor.

I know I’ve mentioned this before, but my sister, Samantha is a hairstylist. It’s rare that I “cheat on her” and get my hair done elsewhere, but when she heard I had an opportunity to collaborate with Ouidad, her response was, “Their products are awesome. You should totally do it!” Also, one of my best friends who has super curly, kinky hair has been using Ouidad since our high school days, so that’s 13-17 years ago! Oh my goodness, that makes me feel old. Like really really old. Wow.

I highly recommend making a visit to a Ouidad Certified Salon, and of course one of the flagship locations if you live in the NYC, Fort Lauderdale, or Santa Monica areas. You can find their products online, at any Ouidad Certified Salon, and at retail stores like Ulta. For my South Florida peeps, I’m giving away a $200 Gift Card to two lucky people to get serviced at Chadwick and Igor’s Ouidad Flagship Store in Fort Lauderdale! To enter the giveaway, click here and read the instructions.

see below for outfit details

South Florida blogger, Jaime Cittadino wearing a tribal jacket from SheIn to the Ouidad Grand Opening in Fort Lauderdale, Florida.

Fashion and Lifestyle blogger, Jaime Cittadino of Sunflowers and Stilettos at the Ouidad Grand Opening event in Fort Lauderdale, Florida.

Jacket [UNDER $25!!!]  //  Jeans c/o [Currently On Sale for UNDER $35!!!]  //  Bag  //  Shoes  //  Sunnies  //  Necklace c/o

Love, Jaime signature

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  • Stesha September 23, 2016 at 12:12 pm

    how fun, your hair looks amazing! and loving that jacket!


    • jaime_cittadino September 24, 2016 at 5:48 pm

      Thanks Stesha! This jacket is my new fav and it is SO affordable!!

  • samantha September 23, 2016 at 12:23 pm

    That’s so awesome! I have naturally curly hair, and have never tried her products before..although I’ve heard of them forever! You hair looks great! Sometimes dirty hair is the best lol! xoxo

    • jaime_cittadino September 24, 2016 at 6:03 pm

      You would love their products! And I agree with you on the dirty hair…lol… it’s when I usually get most compliments on it! Ha!

  • A Graceful Life Blog September 23, 2016 at 12:35 pm

    Wow your hair looks amazing!! Love the way they styled it. Such an awesome experience for you! xo

    • jaime_cittadino September 24, 2016 at 6:04 pm

      Thank you!! Yes, it was definitely an awesome experience!! Had so much fun!

  • Ruthie September 23, 2016 at 12:43 pm

    Oh my gosh!!! When I saw this on IG, all I could think is I really wish I lived where you are so I could go to this place!! They did such an amazing job!! LOVE this outfit too babe!! KILLER

    • jaime_cittadino September 24, 2016 at 6:02 pm

      OMG, you would LOVE them Ruthie!! Seriously, if you ever travel near one of their salons, you must go!!

  • Laura @ Walkikg in Memphis in High Heels September 23, 2016 at 1:01 pm

    It looks so good. They did such a great job!

  • Michele Shapiro September 23, 2016 at 1:32 pm

    Your hair looks amazing and I absolutely love your outfit! That jacket is everything. It’s so funny you mentioned “cheating” on a hairstylist because over 4 years later, I still go back to NY for that reason. Have the best weekend girlfriend!

    xo, Michele | http://www.classicandgray.com

    • jaime_cittadino September 24, 2016 at 5:59 pm

      Thanks Michele!! I know… I hate going to anyone but her and I’ve learned the hard way. Thankfully, this time it was a positive experience and I felt better about it since my sister gave her stamp of approval 🙂

  • Dani September 23, 2016 at 1:32 pm

    You’re so cute! I love your curls & that look! What a fun experience! 🙂 xo
    Dani // http://www.daniellealexandra.com

    • jaime_cittadino September 24, 2016 at 5:58 pm

      You’re so sweet! Thank you Dani!!

  • Stephani September 23, 2016 at 1:35 pm

    So pretty! Your hair looks gorg and I love that jacket!

  • Laura September 23, 2016 at 2:37 pm

    Love the booties, even at the salon! haha The color looks amazing <3

    • jaime_cittadino September 24, 2016 at 5:57 pm

      Booties all day every day! Haha!!

  • Shelby September 23, 2016 at 4:16 pm

    Your hair looks fabulous! I am in need of some major hair updates + haircut! Thanks for sharing your experience!

    xo, Shelby

    • jaime_cittadino September 24, 2016 at 5:56 pm

      You got it 🙂 It’s always nice to switch things up once in a while!

  • Bailey September 23, 2016 at 4:23 pm

    Your hair looks so pretty curled like that! Looks like you had a blast at the salon party!

    Here’s The Skinny

    • jaime_cittadino September 24, 2016 at 5:56 pm

      Thanks Bailey! It was a great night!!

  • miriam September 23, 2016 at 4:33 pm

    they did a great job! your hair looks amaze!!
    and loving that little jacket on you!

  • Lauren September 23, 2016 at 5:14 pm

    Your hair looks great – love that jacket too!


  • Alex September 23, 2016 at 6:06 pm

    Those curls are so good! Love the jacket too!


    • jaime_cittadino September 24, 2016 at 5:55 pm

      Thanks Alex! I wish I had time for them to wash and style my hair. Definitely eager to go back there and have them do it again, but styled more curly!

  • Adaleta Avdic September 23, 2016 at 6:32 pm

    I was IN LOVE with this when you posted it on Insta yesterday, and I couldn’t take my eyes off your hair. So fabulous, and just so gorgeous all around. I love it! xx Adaleta Avdic

    • jaime_cittadino September 24, 2016 at 5:54 pm

      Thank you so so much Adaleta. That means so much coming from you beauty!!

  • Kait Elizabeth September 23, 2016 at 8:40 pm

    Your hair looks stunning! What a fun time babe. Hugs, Kait

    • jaime_cittadino September 24, 2016 at 5:54 pm

      Thanks Kait! I appreciate that!

  • Linda Quinones September 23, 2016 at 9:09 pm

    Hair goals!! You hair looks fabulous and the space is so pretty! I mean, I would go there like every day. Also loved your look for the opening babe, that jacket looks great.


    • jaime_cittadino September 24, 2016 at 5:53 pm

      Ha, I know right?! I think I may have asked them if I can move in bc it was so beautiful!! And thank you so much 🙂

  • Sara September 24, 2016 at 12:52 am

    Your hair looks SO good! And I love that floral jacket!

    xo, Sara

    • jaime_cittadino September 24, 2016 at 5:51 pm

      Thanks Sara! You are too sweet!!

  • Lavenda Memory September 24, 2016 at 12:54 am

    They did such a lovely job on your hair! Great jacket too! 🙂

    • jaime_cittadino September 24, 2016 at 5:51 pm

      Thank you Lavenda! They really did! If you only saw what my hair looked like before…I didn’t give them much to work with! lol

  • Kasey September 24, 2016 at 1:16 pm

    What a great experience! I’m so picky about my hair products, but I’d love to try theirs!

    • jaime_cittadino September 24, 2016 at 5:50 pm

      Same! My sister spoils me by hooking me up with the best products, but I really really loved everything they used on me at Ouidad, and know people who swear by their stuff!!!

  • Living in Color September 24, 2016 at 4:30 pm

    You look so great!


  • jaime_cittadino September 24, 2016 at 5:50 pm

    Thank you Donna!! This space is SO beautiful. These pics don’t do it justice! xoxo

  • jaime_cittadino September 24, 2016 at 5:56 pm

    Thank you Anna!

  • Nicole Leffew September 24, 2016 at 6:06 pm

    Wow your hair looks amazing Jamie! Xoxo so pretty!

  • Leah September 25, 2016 at 9:46 am

    This space looks amazing and so does your hair!!

    xx Leah / http://www.eatpraywearlove.com

  • Nicole September 25, 2016 at 6:38 pm

    So cool you got to experience the products and salon and meet the founder! how exciting! you look beautiful, I want your jacket and your hair looks incredible! Slayin girl! xo, Nicole

  • cristin September 25, 2016 at 6:54 pm

    Love the jacket!!

    cristin | http://www.thesouthernstyleguide.com

  • Lauren September 26, 2016 at 12:11 am

    STOP you look so so pretty! Love the necklace (hehe yay taudrey) and the jacket!

  • sarah lindner September 26, 2016 at 11:13 am

    Oh your hair looks just fab!! I wish my hair would stay like that! Total hair goals!

    Sarah Lindner

  • Channing Morris September 26, 2016 at 11:32 am

    Woah I had no clue these salons existed! I dream of having curly hair haha – such a fun experience! Love the jacket too



  • Morgan September 26, 2016 at 1:32 pm

    I used to put hot rollers in my hair all the time when I was younger! I love how your curls turned out!

    How 2 Wear It [] http://how2wearit.com

  • Ashley September 27, 2016 at 11:29 am

    Your hair looks amazing! And I love your outfit!

  • Rachel September 27, 2016 at 8:43 pm

    The hair looks amazing! Lovely post!